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Privacy & Cookie Policy

Vision Linens Limited is firmly committed to privacy. The following discloses our information gathering and dissemination practices for this website (the “Website”) and use of our service (“Service”). By accepting the terms and conditions you consent to this Privacy Statement and agree to the terms, conditions and notices contained or referenced herein. We reserve the right to make changes to this Privacy Statement at any time and such changes will be posted to our website and become effective without prior notice. Your continued use of our Website constitutes your acceptance of such changes.

Accordingly, you should review this Privacy Statement from time to time for changes. However, if the changes are material and if required by applicable local law, we will obtain your consent. Unless we have obtained your consent to the updated policy, your personal data will be processed in accordance with the privacy policy in effect at the time of your acceptance of this policy.


Unless prohibited by applicable law, the English text of the Privacy Policy shall be the official version and if for any reason the translated text is incorrect, or misleading, the English text shall prevail.


We collect personal data from you in a variety of ways including when you register with us on the website. We categorise the personal data in two types of information: personally identifiable information (“PII”) and non-personally identifiable information (“Non-PII”), which is also referred to as aggregate and anonymous data.

The following personal data is collected on our website.

(I) In order to establish a profile on the website we require that you submit, Username/pseudonym, postal code & country and email address. This data is collected in order to be Able to communicate with our customer’s if they wish as well as to improve our Site and Service. The data is also collected for commercial, promotional, advertising and business purposes;

(ii) When you order credits we and/or our third party affiliates and payment processors, process financial information required for the payment transaction, such as name, address and your credit card data (such as number, issuing institution and expiry date) or account details (account holder, account number, sort code, institution), and

(iii) Information set out under section 2 below.


We use your IP address (the series of numbers associated with your individual computer) to help us maintain our site, identify problems with our server and to provide you with an enhanced experience. We do use cookies to identify traffic that comes through advertising and to facilitate a more user-friendly experience. Cookies are small pieces of information that a website places on your computer’s hard drive so we know it’s you when you visit. This helps us to create a personalised experience for you when you visit our site.

The use of cookies is a very common practice on the Internet and provides a more customised user experience of the Website. If you are uncomfortable with this, you can disable all cookies through your browser settings. However, should you choose to disable all cookies, this will prevent your ability to access and use the Service via the web. If this occurs please contact us
via telephone and we will ensure that you receive the information/service you sort to access
on the web.



Your Non-PII is used to for our own analysis and research purposes.


The PII we collect from you is used in the course of providing our service to you and to improve the content and functionality of our Website. We may use your contact information to send you valuable updates and timely notices of promotions a. We may also use your PII to send electronic mail to you, for the purpose of informing you of changes or additions to the Service, or of any Vision Linens Limited products and services.

Financial Information

We use your financial information to bill you for buying our products. By making a purchase, you consent to our providing of your financial information to your credit card issuer for their purposes. These third parties may include the credit card companies, data processing companies and banking institutions used to process and support your transaction or activity. To receive information regarding our third-party processors please contact us using the information below.

Trusted Third-Parties

We may disclose your PII to respond to law enforcement requests; or where required by applicable laws, court orders, or government regulations; or to protect against misuse or unauthorised use of our site.

If you order items from our site we do pass your data – name and address only,
to our courier service.


We keep the information you have given us for as long as long as your account stays active or hidden or is allowed by applicable local law. Accessing and updating your email notification preferences and personal information.

Please also note that changing or deleting your information through the ‘Manage Profile’ section of the system, or opting-out of email notifications from us, will only change or delete the data in our database for the purpose of future activities and communications. These changes and deletions will not change or delete information or emails that are queued to be sent or have already been sent.


Vision Linens Limited, does not send unsolicited email at any time. However, you hereby consent to receive email messages to the email address you register on your Profile e.g. for marketing purposes. You may opt-out of receiving email messages at any time by clearly indicating when you register you do not want to receive this material. If you already registered to receive marketing emails, you can unsubscribe at anytime by clicking the 'unsubscribe' link in any of our marketing emails.


Except as otherwise expressly described in this Privacy Statement, this document only addresses the use and disclosure of information we collect from you. To the extent that you disclose your information to other parties, whether they are on our Website (including links to third party sites) or on other sites throughout the Internet, different rules may apply to their use or disclosure of the information you disclose to them.


We treat data as an asset that must be protected against loss and unauthorised access.
To safeguard the confidentiality and security of your PII, we use industry standard practices
and technologies including but not limited to “firewalls”, encrypted transmission via SSL (Secure Socket Layer) and strong data encryption of sensitive personal and/or financial information
when it is stored.


You are entitled to upon request and without cost receive information with regards to whether and in what way personal information regarding you is processed. If you wish to receive such information, please contact us at our contact details below. We may require you to provide verification of your identity to provide a copy of the information we hold. Please note that in certain circumstances we may withhold access to your information where we have the right to do so under applicable current data protection legislation.


Please note that by accepting this Privacy Policy you consent to receiving targeted advertisement by electronic means from Vision Linens Limited.


Vision Linens Limited use cookies and tracking technologies on our websites to enable us to analyse use of our online services, to improve and personalise your experience of our services and to serve advertising which, on some services, may be tailored to you based on your browsing behaviour and other data held about you.

Vision Linens Limited respects your right to privacy and we aim to be transparent at all times about when, how and why data about you and your browsing behaviours may be used in connection with our service. We are committed to using cookies and tracking technologies fairly and in accordance with your privacy rights. This policy describes:

What cookies and online tracking technologies are

How we use cookies

Analytics on our services

Advertising on our services

Your choices (managing cookies and opting out)

How to contact us.

We work with authorised third party payment processing companies who are fully PCI compliant. For security reasons, we do not store any of your financial or credit card information in our own systems.


1.1 Web Browser Cookies

A cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. A cookie contains limited non-personal data, usually a unique identifier and the name of the site. This enables a website to recognise you as you move around the site and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in or to remember what’s in your basket if you’re shopping online, to remember your preferences and settings, to analyse how the site is used by you, and to serve advertising to you. Cookies may be served to you by the website you are visiting (a “first party cookie”) or by another organisation providing services to that website, such as an analytics company or advertising network (a “third party cookie”). They will either be stored for the duration of your visit (a “session cookie”) or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a “persistent cookie”).

1.2 Other Types of Local Storage, Such as HTML5 Storage

HTML5 Storage is similar in concept to browser cookies in that the data is stored in your browser’s files, and it is used for similar purposes, however as this storage enables website publishers to store greater amounts of data, they will often use it to store usage data and preferences (alongside the unique ID usually stored in a cookie) instead of on their own systems.

1.3 Tracking Technologies: Web Beacons/Gifs, Page Tags, Scripts

Web pages and emails may contain a small transparent image file or line of code to record how you interact with them. They are often used in conjunction with web browser cookies (or the unique identifier of your mobile device) and they are used to help websites to better analyse and improve their services and to target advertising based on your browsing behaviour and interests. For example, by knowing which web pages you visit or which elements of a page you viewed, when and for how long, whether you viewed and/or clicked on an advert on the site or whether you opened or clicked on marketing emails sent to you.


Vision Linens Limited use cookies and tracking technologies for a variety of reasons such as to enable us to recognise when you have logged in, to improve your experience of the services and to deliver advertising. In particular, we use these technologies for:

Strictly Necessary Purposes: To keep you logged in, to facilitate a purchase, to improve the security of our services and for system administration, such as preventing fraudulent or disruptive activity.

Functionality Purposes: To remember your preferences and settings and other functionality you have requested such as remembering your username and password so that you do not need to log in each time you visit.

Analytics and Performance-Related Purposes: To record what you like and don’t like on the website and the popularity of various elements of the website so that we can ensure that it works properly at points of high usage. We also use analytics companies to gather information regarding users of our services on our behalf using cookies, log file data and code which is embedded on our website.

More information about analytics and advertising is detailed below.


The table below lists the cookies we collect and what information they store:

3.1 Strictly necessary cookies

Strictly necessary cookies are needed to enable you to navigate our website and use its features. Without these cookies, services you have asked for (such as placing an order) cannot be provided.

Magento Vision Linens uses Magento to provide its web store and allow customers to place orders. This cookie is used to handle user sessions during their visits. This cookie is deleted when you close your browser.

Trew Knowledge Inc GDPR: This cookie enables us to manage cookie preferences that you can control or opt-out of when visiting our website. More information about Trew Knowledge Inc (GDPR ) can be found at This cookie is deleted when you ask your browser to remove them.

WordPress PHPSESSID: To store a simple message when a form is submitted that can be displayed on a different page. For example, if an enquiry form is completed incorrectly, a message will be stored and presented to the user to indicate the errors in the submission. When an enquiry form is submitted successfully, a message is stored and presented to the user thanking them for their enquiry. No personal information is stored in this cookie. This cookie is deleted when you close your browser.

CloudFlare __cfduid:This cookie is used by the content network, Cloudflare, to identify trusted web traffic behind a shared IP address and apply security settings on a per-client basis. This cookie is strictly necessary for Cloudflare’s security features and cannot be turned off. More information about CloudFlare can be found at

3.2 Performance cookies

We use performance cookies to analyse how visitors use our website and to monitor the performance of our website. These cookies allow us to measure and improve our services.

Google Analytics _ga, _gat, _gid: These cookies are part of Google Analytics and allow us to measure information about how visitors use our site. This includes identifying each unique user to our site and details of each page visited. _gat is used to limit the collection of analytics data on high traffic sites. For further information, please read Google’s overview of privacy and safeguarding data. To opt out of being tracked by Google Analytics across all websites visit _ga lasts for 2 years, _gat lasts for 1 minute and _gid lasts for 24 hours.

Microsoft Bing Universal Analytics _uetsid: Bing uses cookies to improve advertising and record anonymous information about user behaviour, where the user has originated from a Bing search or advert. This cookie lasts for 30 minutes.

3.3 Functionality cookies

We use functionality cookies to provide enhanced and personalised features on our website and to remember certain choices you make.

WordPress wordpress_test_cookie: This cookie enables us to check whether your browser has cookies enabled in order to make your browsing experience more convenient. This cookie is deleted when you close your browser.

AddThis __atuvc, __atuvs: These cookies are persistent cookies that are created and read by the AddThis social sharing site in order to make sure you see the updated count if you share a page and return to it before our share count cache is updated. More information about AddThis can be found at _atuvc lasts for 2 years amd _atuvs lasts for 30 minutes.

VWO (Visual Website Optimisation) _vwo_uuid_v2: These cookies collect information about how visitors interact with the pages on the website. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form. The information obtained does not identify anyone. More information about VWO can be found at This cookie lasts for 2 years. 

CommuniGator wow.anonymousId, wow.schedule, wow.session. wow.utmvalues: WOW Analytics cookies provides further analytical information about the visitors and usage of our website. The WOW Analytic cookies we are using do not store personal data about our website visitors. More information about CommuniGator can be found at This cookie last for 2 years (wow.anonymousId). This cookie is deleted when you close your browser. (wow.schedule, wow.session ,wow.utmvalues).

Affiliate IR_PI Affiliate tracking cookie: Helps to count visitors from websites participating in Impact Radius affiliate marketplace. This cookie lasts for 6 years.

3.4 Analytics on Our Services

On our website we use Google Analytics, to collect statistical information about how our website is used. They use information such as your IP address, browser type and unique identifiers stored in (first party) cookies on your device to record how you interact with our website. We only use this data in aggregate form and we do not merge it with any other data we hold, however it is important to note that these reports are derived from Google’s (third party) DoubleClick cookie and device identifiers, which are also used for advertising.

These analytical services help us to know how many users we have, which parts of our site are most popular, what browsers are used (so we can maximise compatibility), the country or region where our users are located, and the demographics and interests of our users. This enables us to better understand who is using our site and to ensure we are reaching our target demographic and to improve and tailor our services accordingly.


Cookies being disabled may limit your experience of our website and may mean that you are unable to shop online. If you wish to change your cookie settings we have provided a guide below for you. Please remember, if you do disable your cookies, you can allow cookies from certain approved websites, by adding the website homepage to your exceptions list. First, find out what your default web browser is on your machine, or the browser you use most often to access the internet.

Find out which internet browser you use:

On a PC: click on ‘Help’ at the top of your browser window and select ‘About’ On an Apple Mac: click on the Apple menu and select ‘About’ (make sure the browser is open)

Opting out of cookies in Internet Explorer

Internet Explorer allows you to select the level of cookie filter on the basis of the source of the cookie and whether the source has a privacy policy.

Choose ‘Tools’. Click on ‘Internet Options’. Click the ‘Privacy’ tab. Move the slider to choose your settings. For more detailed privacy settings click on ‘Advanced’

Opting out of cookies in Safari

Choose ‘Preferences’ from Safari menu. Select ‘Security’. Cookie settings are shown. Choose your settings.

Opting out of cookies in Google Chrome

As a default, Google Chrome allows all cookies. You can manage the behaviour of first-party and third-party cookies or even block them completely.

Click on the ‘Tools’ menu. Select ‘Options’. Click the ‘Under the Bonnet’ tab. Find the ‘Privacy’ section. Click ‘Content settings’. Click the ‘Cookie settings’ tab and choose your settings

Opting out of cookies in Mozilla Firefox

You can configure which sites are allowed to set cookies, how long to keep them for and view and manage your existing cookies.

Click on ‘Menu’, then ‘Options’. Select ‘Privacy’. Select ‘Cookies’. Choose your settings

For other browsers, consult the information of the browser you have installed.


Please note that by accepting this Cookie Policy you consent to receiving targeted advertisement by electronic means from Vision Linens Limited.

Your data will be kept in a data file controlled by us. You are also entitled to access, rectify your personal information, object or cancel the processing operations by contacting our Group Assurance and Compliance Manager at or you can contact Dianne Hill by calling our head office on +44 (0)1254 589 550.